About Project -
In my capstone project, I delve into the intricate process of brand development within the Indian luxury fashion industry. This project encompassed extensive brand research, effective marketing strategies, and detailed branding, aimed at enhancing the brand's esteemed market position. Through comprehensive analysis and creative insights, this project sought to align with Sabyasachi's opulent aesthetic while addressing the evolving preferences of its discerning clientele.
Brand: Sabyasachi
Category: Branding
Year: 2024
Focus: Consumer Preferences | Brand Positioning | Market Research
