Managing Two Brand Calendars

What Managing Two Brand Calendars Taught Me About Attention and Discipline:

Handling marketing calendars for two brands sounds like a dream job — until you’re actually living it.

For the past year, i’ve had the incredible opportunity of leading marketing and branding for Vivz Fashion School and co-building a performance-driven athleisure brand — Project Unchained. What started as an exciting opportunity quickly became a crash course in leadership, discipline, and decision-making.

Consider this your first soft introduction to Project Unchained — a brand that stands for everything I believe in: conviction, clarity, and showing up when it matters. We’re gearing up for launch, and I couldn’t be more excited.

But let’s rewind

On one call, I’d be finalizing creative for an admissions campaign. An hour later, I’d be reviewing print techniques for activewear.

I was switching contexts fast, across two industries that move at completely different paces, trying to manage multiple teams, timelines, and tons of moving parts — all while keeping the creative visions aligned.

It wasn’t all glamorous.

It was missed messages, rescheduled meetings, emotional fatigue, and a lot of reminders to myself to breathe.

But it worked — because I learned how to make it work, by focusing on what actually mattered:

1. Communication — proactive, honest, and consistent. Clarity doesn’t come on its own.
2. Discipline — show up every day, even when it feels like nothing’s moving.
3. Adaptation — every creative plan has a detour. Be flexible without losing your intention.

One of the most intense and defining experiences was putting together the Vivienne Westwood show in India. With everything happening last-minute, working with Arting Out Loud helped me bring clarity to the moving parts. They stepped in when I needed sharp, timely creative support — and delivered.

And of course, I couldn’t be doing any of this without my co-founder, Shiv Singh, who’s been an incredible partner on this journey with Project Unchained.

As I move forward, I’m applying every lesson from this year — not just to the brands I work with, but also to how I’m building my own.

If you’ve ever been in the middle of multiple timelines, trying to hold the vision and the execution at once — I see you.

It’s not always neat. But it’s always worth it.