About Project -

In this strategic collaboration for FASM 440, our team worked alongside fashion designer Imran Ghalip to enhance his brand’s identity and market reach. Focused on blending post-modern aesthetics with rich Uyghur cultural influences, this project aimed to refine Imran's brand by developing a comprehensive branding toolkit and robust marketing strategy. The outcomes included redesigned visual elements such as logos and color palettes, alongside innovative digital and offline marketing initiatives tailored to engage a global, inclusive audience. This project highlights our efforts in marrying traditional heritage with contemporary fashion, showcasing a unique narrative through luxury ready-to-wear collections.