About Project -

‘PoloPlay’ integrates digital and physical gaming elements to enhance engagement with Ralph Lauren's Polo brand. The project blends virtual reality (VR) and augmented reality (AR) technologies to create an immersive brand experience both online and in-store. This innovative approach allows consumers to explore and interact with the brand in a dynamic environment through customized avatars and brand-themed challenges. Promotional strategies and digital campaigns are employed to drive user participation and boost brand visibility. Performance metrics are continuously analyzed to refine the experience and ensure seamless integration across all consumer touchpoints.