About Project -
In this dynamic project, I demonstrated a multifaceted skill set encompassing market research, brand development, and strategic planning. Focusing on the skincare and cosmetics industry, I crafted a retail brand with a mission and vision, including a distinctive logo design. My ability to curate a diverse product assortment for a six-month period, coupled with brand selection and partnerships, highlighted my market acumen. I also formulated an expansive marketing plan covering global reach through pop-up event locations, email marketing campaigns, and engaging promotional content.
Brand: Glowee
Category: Branding | Merchandising
Year: 2023
Focus: Retail | Marketing | Budgeting
