About Project -

In this project I showcased my proficiency in trend analysis, creative rebranding, and strategic marketing. Tasked with revitalizing Armani Exchange for its Fall 2024 collection, I adeptly researched and curated fashion trends, developing a cohesive brand strategy that seamlessly integrated these trends while preserving the brand’s identity. My expertise in crafting a comprehensive marketing plan and selecting influential brand ambassadors would help in a synchronized and impactful launch. with a keen eye for detail, I organized a timeline for marketing elements, demonstrating my ability to deliver results by blending creativity with stratigic thinking.

Brand: Armani Exchange

Category: Trend Forecasting

Year: 2023

Focus: Brand Research | Trends | Marketing

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