About Project -

Led the digital transformation project for Under Armour, enhancing customer engagement through AI and AR technologies. Implemented innovative digital tools like a 3D Foot Scanner and personalized AI features to improve the online shopping experience. Managed the development of 'UA LifeBoost,' an app providing tailored health content, integrating it into Under Armour’s main platform. Coordinated with tech partners to establish a strong digital infrastructure, supporting the brand’s shift towards digital-centric operations. Oversaw project management, ensuring alignment with Under Armour’s strategic goals and improving brand engagement online.