About Project -

For our project, Daisy Cao and I collaborated to create a comprehensive social media strategy for Gucci. The project focused on developing a robust online presence for Gucci by leveraging various social media platforms and incorporating innovative digital strategies. We conducted in-depth research on Gucci's existing social media engagement, competitor analysis, and target audience preferences. The aim was to enhance Gucci's digital footprint, foster stronger customer connections, and drive brand loyalty through effective and engaging social media campaigns.